"When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible."...
 - Howard Schultz, Starbucks
Why PURPOSE matters

What we mean by 'Purpose'... and how it's relevant to YOUR business.
(external resource)
Start with 'WHY'
A brilliant video by Simon Sinek... a TED talk where the dodgy production-values are eclipsed by the power of the message :-)
FAST COMPANY dives a little deeper, on Purpose...

"An organization without purpose manages people and resources, while an organization with purpose mobilizes people and resources" (emphasis added).
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