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"Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it"...
 - Nate Parker, Actor
Why NICHE matters

Our overview of why serving a Niche is important... and how to find yours.
7 Benefits of Niche Marketing, by Kristen McCormick of ThriveHive
Why Starting Small will help you Grow Big...
10 Reasons why you should run a Niche Business, by Carol Haffke at Kochie's Business Builders
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